The unmissable theme for Midnights is the ‘70s nostalgia.
Taylor Swift did it again- and it’s better than ever. Well, every time the singer-songwriter releases a new music album, she strikes a chord so deep that we can’t help but cry our hearts out at the relatability scale. And this time with Midnights, Swift has not only managed to address her inner demons but also scintillated a sparkler of hope and acceptance for millions around the globe. She has returned with some new music for fans after a brief hiatus of re-recording her albums, and so has begun a new aesthetic era for the singer.
During the span of 16 years of her career, Swift has constantly reinvented her image, and that includes her fashion aesthetics. As she debuted with her self-titled album back in 2006, we were introduced to the singer as a small-town country girl, with bouncy curls and playful sundresses, singing about youthful love and high school romance. With Fearless and Speak Now, she adopted some theatricals for her videos, still staying true to her country roots.
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The Red era began to show her love for everything vintage, and she grew out of her innocent girl image with the trope of scarlet lips. 1989 started off her 80s pop goth era, and then with Reputation, we saw a Swift aesthetic that screams femme fatale with her dark lips and snake motifs. Lover era was drastically different from her previous ones, as pastels, butterflies and everything rosy replaced the dark tones. folklore and Evermore marked Swift’s indie era, with cottagecore and escapism as her prevalent themes, using fictional characters to weave out stories.
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With folklore and Evermore, Taylor Swift shifted her public image from being manipulative and heartbroken to that of a pure artist and storyteller. And Midnights looks like the pinnacle of the journey to self-discovery, where Swift peers into her soul and revisits her past in a positive light. After having used fictional characters for telling tales of love in the previous two albums, Taylor Swift is back with her personal tone for songwriting. In a release, she said, “This is a collection of music written in the middle of the night, a journey through terrors and sweet dreams.”
The unmissable theme for Midnights is the ‘70s nostalgia, and it plays out in her music videos, Instagram shout-outs and promotional event ensembles. At the VMAs this year, she surprised everyone with the announcement of this 10th studio album, which was released on October 21. Even her outfit for the event was an easter egg for her album aesthetic, as she arrived all ‘bejewelled’ in a rhinestone-studded Oscar de la Renta.
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The mood for the album goes from an autumnal cozy palette to shimmery glam, all the while staying in the 70s fashion. In the Midnights teaser, the silhouettes included shrunken polos, cosy knits, neutral wide-legged trousers, dazzling lingerie, faux fur stole and diamond jewellery. Armed with a vintage aesthetic, Swift is giving off retro-glam vibes in this era.
The good ol’ Hollywood pizzazz of the swinging ‘70s can be easily noted in her music video for the song Bejeweled. While the video began with a comic take on the fairytale of Cinderella, with the aesthetic inspired by her previous albums folklore and evermore, the rest of the song is about Swift’s self-recognition, exuding sexy glitz and charm surrounded by diamonds and crystals.
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The fantastical tale of facing one’s inner demons and past ghosts is the recurring theme in the song Anti-Hero, which has been imaginatively played out in the music video. Channelling sharp fall energy, the old-fashioned setting had acoustic guitars, rotary telephones, and the old house charm, with Swift’s egos and alter-egos donning pieces like houndstooth polo sweater, ribbed knit trousers, sequinned bodysuit and high snake print boots.
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A very retro, 70s vibe can also be spotted on the four vinyl covers Taylor Swift launched ahead of the album release. Named Moonstone Blue, Jade Green, Blood Moon, and Mahogany editions respectively, the art has the singer in various spirits of autumnal-hued 70s.
— Pop Crave (@PopCrave) September 1, 2022
Swift has never failed to express her life’s trajectory and reinvention of herself via fashion throughout her career, and Midnights has explored her journey of finding herself in the purest form.
FAQs
The mood for the album goes from an autumnal cozy palette to shimmery glam, all the while staying in the 70s fashion. In the Midnights teaser, the silhouettes included shrunken polos, cosy knits, neutral wide-legged trousers, dazzling lingerie, faux fur stole and diamond jewellery.
What is the aesthetic of Midnights? ›
Midnights (2022)
In line with the introspective mood, the Midnights era aesthetic makes a nod to nostalgic nightlife style, lifting elements from '70s disco and indie sleaze.
What is the vibe of the Midnights album? ›
To do so, she contrasts a '70s album art aesthetic with a sound that combines pop and R&B, synth and lo-fi dance beats; this era is all about vibes.
Why is Midnights by Taylor Swift so popular? ›
It's popular because Taylor Swift has carefully and impressively grown her fanbase and critical reputation over the past couple years, turning her into the biggest popstar in the world and winning over a new generation of fans.
What aesthetic is the Reputation album? ›
Throughout her “Reputation” era, Swift ensured a very consistent aesthetic: black 'fits, snakes galore, lots of knee-high black boots and dark lips to match. The catalyst of Swift's "Reputation" era seems to be the gossip and rumors trailing her the year prior.
What is the Taylor Swift aesthetic? ›
The aesthetic of Swift's “Debut” album is unmistakably 2000s country, from cowboy boots, butterflies, the color teal and most importantly, the notorious 2000s staple: chunky necklaces.
What style is Midnights era? ›
Midnights ranges from retro to seductive, sparkly to moody. And throughout this mega post, we'll go through all of that. Oh, and did we mention we've just launched our ultimate Taylor Swift puzzle pack made by Swifties for Swifties?
Why is Midnights such a good album? ›
Like, Midnights felt like a culmination of all her eras so far, the indepth lyrics of folklore/evermore combined with the pop of 1989 and Lover, with the sassiness of Reputation etc. This feels like one the most sonically cohesive albums yet with each song making you want to listen more.
What are the colors of the Midnights album? ›
Options include Moonstone Blue, Jade Green, Blood Moon and Mahogany.
Which Midnights album is clean? ›
Taylor Swift - Midnights [Moonstone Blue Edition - Clean] | RECORD STORE DAY.
This makes sense as the emotions she felt from that could have inspired the more somber tracks that everyone previously assumed to be about older exes from her past. If you look at it from the lens of her relationship with Joe being in trouble, then yes 100 percent it can be viewed as a breakup album.
What records did Midnights break? ›
"Midnights" became Spotify's most-streamed album in a single day. According to Spotify, "Midnights" demolished the single-day streaming record for an album with 184.6 million streams. The record was previously held by Drake's "Certified Lover Boy," which racked up 153 million global streams in its first 24 hours.
Does Taylor Swift own lover? ›
In November 2018, Swift signed with Universal Music Group and Republic Records, giving her exclusive ownership of her albums going forward (via Variety). Consequently, Swift owns Lover, folklore, evermore, and Midnights since she released them while signed to Republic.
Who designed Taylor Swift's eras outfits? ›
With a vast catalog to cover and 44 songs in the set list, Swift needed outfits that could lend themselves to her storytelling. In turn, she tapped designers like Versace, Elie Saab, Roberto Cavalli, Zuhair Murad, Alberta Ferretti, and Oscar de la Renta, as well as Christian Louboutin for her custom boots.
What aesthetic is evermore? ›
Much like Folklore, the Evermore era aesthetic channels a lot of woodsy, cottagecore vibes with plaid patterns, cozy knit sweaters, candlelight, and traipsing through the forest. The beauty of the Evermore aesthetic this time of year is that it totally fits in with the cozy autumn and winter seasonal decor.
What is the Taylor Swift font? ›
Satisfaction — Taylor Swift's Logo Font:
About Font: The Satisfaction font captures the classic and timeless style of Taylor Swift's logo. It's elegant and has a vintage feel, ideal for adding a touch of sophistication to your projects.
Why are there 4 versions of Midnights? ›
The obvious answer is money, and Swift is known for eking out as many dollars as she can from her fans. Upon the original release of Midnights, the artist released four separate versions of the vinyl that could be put together to form a working clock, which encouraged fans to buy multiple copies of the same album.
What is the aesthetic of Speak Now? ›
When you think of "Speak Now," think romantic — flowing dresses and flowing hair. During the era of "Speak Now," Swift embraced lush aesthetics and added an air of fantasy to the promotion of this album.
What are the 4 versions of Midnights? ›
Midnights CD Editions
Like the vinyl editions, fans can also choose from the same four designs of Midnights on CD, including Moonstone Blue, Mahogany, Blood Moon, and Jade Green that when combined together reveal a clock.
