A new generation of comedy emerges in Boston (2024)

THE ACCENTS ARE AS DISTINCT AS THE CITY ITSELF, A NEW BREED OF ENTERTAINERS IS EMERGING. FLOOD WATCH GALE WARNING EVERYONE BE CAREFUL. IT’S A BIG, UH, GANGSTER. NOW WHERE’S VINNY? VINNY. VINNY! VINNY’S GONE. HE’S BEEN DEAD THREE YEARS FROM POKING FUN AT PARKING YOUR CAR, PAL. YOU CAN’T PODCAST PRIVATE PRIVATE PARKING LOT HERE. WHAT ARE YOU TALKING ABOUT? PRIVATE PARKING LOT. I DIDN’T SEE A SIGN ANYWHERE. OH, NO, IT’S IT’S FAMILY OWNED. DOES SHARING RELATABLE TALES OF SURVIVING BOSTON WINTERS. ALL RIGHT, MAN, I THOUGHT IT WAS A BUST, BUT MOTHER NATURE’S NOT AROUND WITH THIS ONE. CONTENT CREATORS EVERYDAY MAGGIE, TOMMY GUARINO AND PROSCIUTTO PAPI HAVE MASTERED THE ART OF KEEPING IT REAL. WHILE KEEPING US LAUGHING OVER MY SHOULDER. I TOLD YOU MY SHOULDER STOP TAYLOR SWIFT AND TRAVIS KELCE. WHAT ARE YOU GUYS DOING IN MY DELI? THE APPEAL, YOU MAY ASK? AUTHENTIC, AUTHENTIC, AUTHENTIC CITY. YEAH I JUST THINK YOU CAN TELL WE’RE JUST BEING LIKE NOT BEING OURSELVES. WE’RE OBVIOUSLY ACTING BUT YOU KNOW WE’RE FROM HERE. SO WE KNOW THE KIND OF COMEDY THAT PEOPLE WILL GRAVITATE TO FROM HERE. YOU KNOW WHAT I MEAN? THE CHILDHOOD FRIENDS WHO WERE BORN AND RAISED IN EAST BOSTON ARE KNOWN AS THE BOSTON DELI BOYS. I JUST WANT TO GO HOME, WATCH THE CELTICS MAN CELTICS. THEY’RE PLAYING THE WIZARDS HORRIBLE GAME. HORRIBLE MATTER DOESN’T MATTER. GUARINO’S NOW, WITH NEARLY 2 MILLION FOLLOWERS ON TIKTOK, HE’S TURNED THIS INTO HIS FULL TIME GIG. OH, THE GROWING UP ITALIAN BOYS. HOW ARE WE DOING? THE TWO STARTING THEIR OWN MEDIA COMPANY. ITS CONTENT IS A I LOOK AT IT AS LIKE A MEDIA UMBRELLA FOR A BUNCH OF DIFFERENT AVENUES OF CONTENT COMEDY BASED AND ENTERTAINMENT BASED. HAVE YOU EVER TOLD US WE WOULD HAVE AN OFFICE IN LIKE FIVE YEARS? SIX YEARS? I’D BE LIKE, YOU’RE CRAZY. THEY’RE CONTENT CREATION. HOME BASE IS NEW DEAL FRUIT AND REVERE. WHAT? THE DELI. WE POST A LONG FORM VIDEO WHICH IS HORIZONTAL ON YOUTUBE. IT’S LIKE A 5 TO 8 MINUTE EPISODE. EACH SCENE IS ITS OWN CLIP ON SOCIAL MEDIA. SO EACH OF THOSE CLIPS WILL GO ON INSTAGRAM AND TIKTOK BECAUSE THAT’S SHORT FORM CONTENT. SHOOTING SKETCHES AFTER HOURS IN THE DELI. LIKE THIS ONE ABOUT ONE OF BOSTON’S FAVORITE HOLIDAYS, SAINT PATRICK’S DAY OR SAINT PATRICK’S DAY SPECIAL. YEAH, WE’RE TRYING TO DRIVE SALES IN THERE. IT WAS GOOD. YOU’RE GONNA MAKE A CORNED BEEF AND SELL, AND YOU’RE NOT TELLING ME A MULTI-CAMERA PRODUCTION. SOMETIMES COLLABORATING WITH FELLOW BOSTON CREATORS LIKE EVERYDAY MAGGIE. DELI BOYS. OH, MY GOD, WHAT DID I TELL YOU? CAN’T BE IN HERE. I’M DOWN. FELLAS. MAGGIE TWO GETTING HER START DURING THE PANDEMIC I STARTED JUST POSTING VERY FREQUENT ILIE AND EVERY DAY, WHICH I COINED THE TERM EVERYDAY. MAGGIE. RICHARD, DO YOU MIND ACTUALLY JUST TAKING US BACK THROUGH THOSE LAST COUPLE OF SLIDES AGAIN? MOM, I’M ON A CALL NOW. SHE JUGGLES A FULL TIME JOB AS WELL AS FULL TIME CONTENT CREATOR. THE BRITISH ARE COMING. YOU’RE REALLY FUNNY AND ANY SORT OF COMEDIC BACKGROUND AT ALL. I’M JUST A COMPLETE WEIRDO, TO BE HONEST WITH YOU. I DON’T HAVE ANY, LIKE, STAND UP BACKGROUND SOUND OR ANY LIKE PAUL TRACEY THING. MY PERSONALITY IS JUST LIKE SUPER OUTGOING. I’M VERY AWARE THAT A LOT OF THE THINGS I PUT OUT THERE SOMETIMES ARE LIKE SILLY, GOOFY, CRINGEY, ANNOYING, EVEN. BUT LIKE IF I CAN GIVE, YOU KNOW, EVEN ONE, TWO PEOPLE A LAUGH THAT DAY LIKE THAT TO ME FEELS LIKE A WIN. HER CONTENT WIDE RANGING, BUT NEARLY EVERYTHING HAS A NEW ENGLAND TIE. THE BOSTON VIDEOS IN PARTICULAR STARTED, UM, YOU KNOW, JUST CAPTURING CRAZY THINGS GOING ON OUTSIDE MY WINDOW AND PEOPLE ARGUING AND, YOU KNOW, JUST LIKE THE SILLY BOSTON MOMENTS THAT YOU’RE LIKE, WOW, THIS COULD BE A NETFLIX SHOW, BUT IT’S JUST HAPPENING, RIGHT THERE ON THE STREET FROM NEIGHBORHOOD CHARACTER. YES. SO I’VE GOT A LOT OF CHARACTERS SHAYNA I’VE GOT THE WELLESLEY MOM WHO TALKS A LITTLE BIT LIKE THIS BECAUSE SHE JUST GOT HER BOTOX PERFECTED. TO YOUR FAVORITE SOCIAL MEDIA WEATHER WOMAN, I’VE JUST ALWAYS BEEN VERY WEATHER OBSESSED. BUT WHAT’S THE TRICK WHEN IT COMES TO CREATING SOMETHING THAT PULLS PEOPLE IN? SO ABSOLUTELY, THE VIDEOS THAT HAVE A HOOK AT THE BEGINNING, REALLY THE GOAL WHEN YOU’RE CREATING IS WHAT’S GOING TO MAKE PEOPLE ACTUALLY CARE OR ACTUALLY STOP SCROLLING AND WATCH THIS. SO IT’S LIKE, DUN DUN DUN, WHERE HAVE YOU BEEN? OKAY, NOW IT’S MY TURN. MAGGIE HELPING ME WITH MY FIRST TIKTOK. LIKE, YOU KNOW, NICE. THAT WAS IT. THAT WAS AWESOME. EVERY DAY, MAGGIE BRINGING LAUGHS EVERY DAY. WHERE HAVE YOU BEEN? NOBODY KNOWS ME. KNOW LIKE YOU DO. NOBODY GONNA LOVE ME. NOBODY LIKE YOU. TWIN. WHERE HAVE YOU BEEN? I ASKED MAGGIE FOR SOME TIPS ABOUT HOW TO BUILD YOUR FOLLOWING ON SOCIAL MEDIA, AND SHE SAYS IT’S ALL ABOUT CONSISTENCY. SHE SAYS, DON’T WORRY ABOUT THE NUMBERS OF VIEWS OR THE NUMBER OF FOLLOWERS IN THE BEGINNING, BECAUSE THAT WILL COME EVENTUALLY. BACK TO TOMMY AND PROSCIUTTO PAPI, AS YOU HEARD, THEY MET AS KIDS. THEY WERE BOTH SIGNED UP FOR A SUMMER CAMP, BUT PUT BUT PUT ON BY A LOCAL BOSTON POLICE OFFICER IN THE EARLY 2000.