Creating an Effective Mood Board — Megan Breukelman (2024)

FAQs

What is an example of a mood board? ›

In short, a mood board is a collection of content to translate an idea or thought visually. A mood board sets a specific tone for anything. Whether you're building a new product, a campaign, or a brand, a mood board can communicate ideas using shared design references.

A mood board typically includes a combination of images, texts, photographs, and textures to explore and present an idea in a way that words alone cannot. However, these design elements are not standalone features on a board. Instead, these components combine to tell a cohesive story about a vision.

Mood boards can serve many purposes, starting with organizing the inspiration around a project. They can be a valuable resource throughout the design project, to help keep the style and aesthetic consistent and on track with a client's goals and expectations.

A mood board is a collage of images, video frames, patterns, or text that convey a certain feeling at a glance. Mood boards are widely used in various applications of visual art including branding, graphics, fashion, cinema, industrial and interior design.

There are two types of ad mood boards: digital or physical. It's completely up to you and your working style to choose the one that best fits your marketing campaigns.

A mood board (or inspiration board) is a physical or digital collage of ideas that's commonly used in fields like interior design, fashion, and graphic design.

How do you make a cohesive mood board? ›

To sum it, the key to creating a cohesive mood board is to begin with a key piece, arrange the elements as you are seeing it in real life, scale your images to real-size as much as possible, use a variety of different textures and includes pieces that you love.

A mood board is a collage of images, video frames, patterns, or text that convey a certain feeling at a glance. Mood boards are widely used in various applications of visual art including branding, graphics, fashion, cinema, industrial and interior design.

So when you're thinking of images and words to include on your moodboard, keep all the key areas of life in mind: friends, family, work, home, relationships, wellness, body & mind, holidays & hobbies. No good making a beautiful moodboard if you never see it! Put it somewhere you will see it most days, if not everyday.