All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.
Legendary makeup artist Bobbi Brown has found her way back into our makeup bags with the best Jones Road products. Years after stepping away from her namesake beauty brand, Brown launched Jones Road in 2020 with six “hero” products, which she described as formulas that are “high-performing, multipurpose, and full of amazing, 'good-for-you' ingredients.”
On top of each product’s versatility, we love that all of the Jones Road beauty products fall in line with the no-makeup makeup and dewy skin trends currently taking over TikTok. And, as a nice bonus: Their buttery formulas tend to have moisturizing properties that’ll keep flakiness and creasing at bay (perfect for mature skin types, by the way).
Our Top Picks
- The Ultimate Dew Enhancer: Miracle Balm, $38
- Twinkling Eyes: Sparkle Wash, $24
- Dark Circles, Be Damned: The Neutralizer Pencil, $25
- Bigger, Bolder Brows: The Brow Gel, $24
- Bye-Bye, Blush Blindness: The Blush Brush, $34
- Crease-Free and Shimmery: Just A Sec Eyeshadow, $26
- The Glow Getter: Shimmer Face Oil, $34
- Your Smoky Eye’s BFF: The Best Pencil, $22
On the hunt for buildable, weightless makeup? Below, take a look at our editors’ honest reviews of their favorite Jones Road beauty products.
The Ultimate Dew Enhancer: Miracle Balm
Allure shopping director Shanna Shipin applying the Jones Road Miracle Balm in shade Tawny
Why it's worth it: A 2022 Allure Best of Beauty Award winner, the Jones Road Miracle Balm is arguably the brand’s most popular product, and, trust us, its hype is well-deserved. This lightly tinted balm pairs its glossy (but not sticky!) texture with a subtle hint of shimmer to give your makeup look of the day a glowing finish. Makeup artist Suzy Gerstein previously told Allure that it’s a mainstay in her cosmetics kit for its "great range of shades" (13 total, by the way) and "user-friendly texture that works across a wide variety of skin tones." Its sheer, buildable tint is so easy to use (just break the balm with your finger and pat it on) and its large range of colors acts as a natural-looking blush, bronzer, highlighter, even eye shadow. This formula also contains a blend of jojoba seed oil, argan oil, and vitamin E to moisturize skin as you wear it.
Tester feedback: "If your skin is dull, dry, and needs some waking up, you absolutely need this product," says shopping director Shanna Shipin. "Miracle Balm is truly a miracle in my kit—I can use it anywhere on my face for instant life. Yes, life. It's like video game mana for your face! It adds a natural wash to the skin and doesn't skin into fine lines or accentuate my pitted acne scars. My preferred color is this red-bronze Tawny, so I always look like I'm back from a beach getaway."
Key ingredients: jojoba seed oil, argan oil, vitamin E | Shades: 13 | Finish: radiant
Twinkling Eyes: Sparkle Wash
Allure commerce editor Sarah Han applying the Jones Road Sparkle Wash
Why it's worth it: Dazzle your lids with the Jones Road Sparkle Wash, a liquid eyeshadow packed with shimmer. Each of its five neutral shades features a multidimensional shimmer that never dims, thanks to its long-wear, no-budge formula. One swipe will leave behind a subtly shimmery tint, but feel free to layer its buildable formula for enhanced glitter intensity.
Tester feedback: “I love a shimmery shadow, and quick-to-apply one at that,” says commerce editor Sarah Han. “Jones Road's Sparkle Wash takes all but five seconds to swipe and blend out with my fingers. Because it dries down pretty fast, I find that blending out the pigment works better.”
Key ingredients: glycerin | Shades: 5 | Finish: shimmer
Dark Circles, Be Damned: The Neutralizer Pencil
Allure senior news editor Nicola Dall'Asen applying Jones Road's The Neutralizer Pencil
Why it's worth it: Dial down the look of dark circles with The Neutralizer Pencil, a color-correcting take on the brand’s original concealer pencil. This chubby undereye pencil provides the same blemish-concealing effects as its predecessor in nine peach- and pink-toned shades to minimize discoloration without an ashy finish left behind.
Tester feedback: “I've recently learned that it's much more effective to use pink- and orange-toned concealers rather than super light ones to conceal redness and dark circles—and Jones Road's Neutralizer Pencil is just that,” says senior news editor Nicola Dall’Asen. “With the same creamy, buildable formula as The Face Pencil, this one color-corrects like it's nobody's business. It's basically the only complexion makeup I wear these days because it's too easy to swipe it under my eyes, blend it out with my fingers, and go.”
Key ingredients: castor seed oil | Shades: 9 | Finish: satin
Bigger, Bolder Brows: The Brow Gel
Allure interim shopping director Deanna Pai applying Jones Road's The Brow Gel
Why it's worth it: As The Brow Gel provides a flexible, non-crunchy hold to your brows, its glycerin-infused formula glides over and hydrates delicate brow hairs. This tinted gel is available in six shades, including clear, to fill, shape, and define brows for a fuller and thicker effect. Wear it on its own for a minimal everyday look or pair it with your favorite brow pencil the next time you wear a full face of makeup for a fluff-enhancing oomph to your natural shape.
Tester feedback: “Brow gels are my desert-island makeup product—they frame your face, people!—and this one is excellent, delivering just the right amount of pigment without making my brows look over-done,” says interim shopping director Deanna Pai. “The spoolie is extra firm, too, making it easy to brush through and blend in.”
Key ingredients: glycerin | Shades: 6
Bye-Bye, Blush Blindness: The Blush Brush
Allure social director Kassidy Silva holding Jones Road's The Blush Brush
Why it's worth it: Tend to swipe on too much blush? Then ditch your digits and use a fluffy brush like Jones Road’s The Blush Brush to gradually layer your favorite shade. This multi-Allure Best of Beauty Award winner can be used with powder and cream blushes for streak-free, buildable application.
Tester feedback: “If you can get a little heavy-handed on your blush like me, the Jones Road Blush Brush is exactly what you need in your collection,” says social director Kassidy Silva. “With a larger round tip, it picks up just the right amount of product and makes blending a breeze.”
More Jones Road products we love:
Crease-Free and Shimmery: Just A Sec Eyeshadow
Why it's worth it: The putty-like feel of the Just A Sec eye shadow is enough to satisfy us, but, of course, each of its eight shades has much more to offer than a sensorial experience. Each pot features a neutral shade speckled with ultra-fine glitter. They have a buttery, smooth-glide texture that dries down to a no-budge, powder-like finish that’ll stay put for the whole day, even if you accidentally skipped your eye shadow primer.
Tester feedback: “Constant creasing turned me off shadow for years—then I met Jones Road's Just a Sec cream-but-not-too-creamy formula," says executive beauty director Jenny Bailly. "I can apply it in the morning before work and it's still intact when I leave the office for dinner. Is it a bit faded? Sure. Is it creasy? No. And it fits perfectly in my generally brush-free makeup routine. I just dip a finger in the pot and blend the shimmery, cushiony magic over each lid. Linen is my daily go-to for a little easy brightness; I love Bronze for a night out (sometimes I even dip my finger in the pot twice for extra color pay-off...I know, I'm wild).”
Key ingredients: vitamin E | Shades: 8 | Finish: shimmer
The Glow Getter: Shimmer Face Oil
Why it's worth it: Not only does Jones Road’s Shimmer Face Oil instantly boost radiance with its hints of shimmer and glass-like finish, but its formula also helps you maintain your natural glow in the long run. This Allure Best of Beauty Award-winning formula is spiked with nine moisturizing oils, including those derived from jojoba seed and coconut, for their plumping and smoothing benefits. These oils are also rich in antioxidants like vitamin E, which help even tone and brighten your complexion.
Key ingredients: jojoba seed oil, coconut oil, sunflower seed oil | Shades: 4 | Finish: luminant
Your Smoky Eye’s BFF: The Best Pencil
Why it's worth it: Jones Road’s The Best Pencil won an Allure Best of Beauty Award in 2021 for its pigmented, blendable formula, and you can still find our editors lining our lids with one of its six shades over four years later. Each slender pencil has a sturdy, ultra-dense tip that effortlessly glides without skipping or breaking. This versatile formula’s creamy, pigmented texture begs to be blended, but it can be used to create sharp wings and blurred smoky eyes as well.
Key ingredients: vitamin E | Shades: 6 | Finish: matte
How we test and review products
Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?
For our review of the best Jones Road products, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
Restock your vanity with more Allure editor-approved makeup:
- 12 Best Brow Gels for All-Day Definition
- Every Lancôme Products Allure Editors Swear By
- These Liquid Blushes Blend Out Like a Glowy Dream
Now, take a look at Gwyneth Paltrow's five-star-resort-level washroom and sauna:
Shop all of our latest obsessions in one place! And don't forget to follow Allure on Instagram and TikTok—or subscribe to our newsletter to stay up to date on all things beauty.
