How To Make A Website Moodboard: 2024 Step-By-Step Guide (2024)

A website moodboard is a collection of visual materials that evoke a certain style or concept. Designers and marketers create moodboards to communicate the "look and feel" of a website before they just into the design phase. It usually includes inspiration and visual references for website components like imagery, fonts, layout, buttons and navigation.

But moodboards have come a long way since the days of attaching printouts to physical boards or creating static PDFs. Digital moodboards have the ability to include video, bring together a remote team, and evolve over time—unlocking a whole new world of creative possibilities.

In this guide, you'll learn the modern approach to creating a website moodboard using Milanote. Remember, the creative process is non-linear, so you may find yourself moving back and forth between the steps as you go.

1. Set the direction of your project

Moodboards can be literal and practical (featuring fonts, color schemes and images that you actually plan to use in the final website design) or they can be more about exploring tone and mood. You can tackle these two different types sequentially, or just do one at a time.

Remember, a moodboard is all about exploration, so don't get too attached to a particular direction. It's important to keep an open mind about what the right solution might be.

Once you've found a direction, give your moodboard a name and jot down some initial ideas ina text note before you start to collect inspiration.

2. Collect existing material

Now that you've established the direction for your moodboard, add any written content you have. This might include brand values, positioning statements, tag-lines or any other parts of the brief that will inspire you and keep you on track.

Next, add any logos, existing expressions of the brand like marketing material, design elements or photography. These might not make it into the final moodboard, but they're still a great place to start.

3. Add inspiring imagery

The imagery you choose to include in your moodboard can have big influence on the look and feel of your website, so choose carefully! These images can define things like tone, cropping, layout and color.

If you're the type of person who keeps a collection of images in an inspiration library, now's the time to see if you've already got something that could work. Or you can start by searching for visual elements from around the web.There are lots of fantastic sites where you can find great visual inspiration for free, like Dribbble, Behance and Designspiration.

Don't worry about organizing the images just yet, that step will come later.

4. Add examples of motion & sound

With an online moodboard it's possible to embed examples showing how movement and animation could be used in your website.

Grab some animated GIFs from Giphy, video from YouTube or even audio from Soundcloud to add motion and depth to the look and feel of your board.

5. Add color, fonts & files

Color can be a great way to express a particular feel, personality or energy. As painter Johannes Itten said, “Color is life.”

Tools like Kuler can be a great starting point for finding colors that complement the brand you're working with. Another trick is to pick colors directly from the images and photos you've added to the board.

Written language can also add a lot to a moodboard—through specific words, type or metaphors. Typography galleries like Typewolf are a great way to explore different font combinations and weights.

6. Transform your board from messy to organized

Once you have all your inspiration in one place, the next step is to arrange your ideas to create the perfect composition.

This process can take a while, and it’s common to feel like you have no idea how the moodboard will come together. You'll probably have more material than you need and it might look scattered. That’s okay! Creativity is an act of transformation.

Start by exploring composition and introducing hierarchy. Place a key element such as a logo to anchor your board, and change the size and position of the remaining elements to indicate their importance and relationships to one another.

7. Remain open to inspiration, wherever you are

You never know where or when you'll find inspiration—it could strike you in the shower, or as you're strolling the isles of the grocery store. So make sure you have an easy way to capture new ideas on the go.

As creative director Grace Coddington said, "Always keep your eyes open. Keep watching. Because whatever you see can inspire you."

8. Explain your thinking

If you’re a visual thinker, a moodboard is an invaluable tool to convey the look and feel of your website in a way that sometimes words cannot. But if you’re planning to share your moodboard with a client or team it’s important to include some written notes about your thought process. This will help explain your ideas and keep everything in context.

You don’t have to go into too much detail—in a modern moodboard this could be in the form of notes, labels or even emojis.

9. Collaborate and build on your ideas

Whether you're working on a client project or collaborating with a team it can be helpful to bounce ideas off other people. As writer Louisa May Alcott said, "It takes two flints to make a fire."

A digital moodboard is especially helpful for this step as you can easily connect and collaborate online. Bringing everyone onto the same page (figuratively and literally!) in real-time allows you to collaborate on concepts, ensuring a consistent look and feel for your project.

10. Ask for feedback

With any creative technique or project, it’s important to be open to constructive criticism. Now that the first version of your moodboard is done it's time to ask for specific feedback on color, tone, imagery, and type. Make sure you stay open to suggestions and improvements and try not to take criticism personally.

If you’re not sure how to deal with the feedback you get, writer Neil Gaiman has some insight: “Remember: when people tell you something’s wrong or doesn’t work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong.”

Written by Marc Clancy

Updated 16th May, 2024