TikTok Ads: Why is My Ad Rejected by TikTok? - Nanyang Bridge Media (2024)

INSIGHTS

TikTok Ads: Why is My Ad Rejected by TikTok?

Flinn Nickola
February 7, 2022

To make good ads, of course, we want to be as creative as possible, especially if we’re using a video-sharing platform like TikTok. There is various types of TikTok advertisem*nts that you can use to boost your branding and intrigue users. If it can’t intrigue users’ curiosity or attention, they’ll slip away. As a result, the ads that you’ve made painstakingly will become useless. So, you work & think hard and finally create a creative and intriguing ad. However, TikTok rejected your ads. Maybe you were initially confused, “Why does TikTok reject my ad?”

One of the main reasons TikTok rejected your ad is that your ad does not meet TikTok’s standards & regulations. To minimize this kind of situation, below we have listed down:

1. Landing Page is Not Up to Standard

TikTok provides several conditions for advertiser landing pages so that users remain comfortable while surfing the landing page. Landing pages that do not comply with the provisions of TikTok are as follows:

Landing pages that have errors or are expired, or sites under construction.
Landing pages with incomplete content on the web pages.
Landing pages that are not mobile-friendly.
Landing pages with the browser’s back button disabled.
Landing pages, which automatically download files to the user’s mobile phone.
Landing pages, which require users to download additional programs or input personal information to access the main content on the landing pages.
Landing pages that display prohibited products.

Downloading applications, official site pages for products or services, or pages for advertised products can use Google Play Store or Apple app store as landing page. Also, e-commerce advertising must display valid information on the landing page under applicable local laws.

2. Inconsistent Ad Creative

The content that you use (captions, text, images, videos) must match the product you wanted to promote. TikTok will reject your ads if the products and brands shown on the video do not match those shown on the landing page. Examples of ads that Tiktok might reject are as follows:

The product that you are promoting on the video is product A, while the product on the landing page is product B.
The ad caption says, “Create Your Own Caricature” while the ad video shows “Meet Your Future Self”.
The name displayed on the ad is AA Face Cream, while the product displayed on the landing page is AA Shampoo or CC Face Cream.

3. The Language Used in The Ad is Ineligible in The Targeted Country

TikTok has its language terms that are used depending on your ads’ targeted country. For instance, advertisers can only use the Thai language when doing advertisem*nt in Thailand. There are high chances, TikTok will reject your ads promotion if you use other languages such as English in Thailand. If you want to advertise in several countries, then you must pay attention to the languages that are eligible for those countries. For example, Indonesia allows the use of Bahasa and English, Singapore allows the use of Malay, Chinese, and English, and the Philippines allows advertisem*nts in Tagalog and English. If you have decided to advertise in Indonesia, Singapore, and the Philippines at the same time, then you can only use English.

4. Issues with Caption, Image, and Video

There are several issues with writing, images, and videos that make your ad rejected by TikTok. Here are the conditions that you should pay attention to when choosing the text, images, and videos on your ad:

The ads caption/text must not contain a spelling or grammar mistake, causing an undesirable user experience, or use symbols incorrectly among the letters.
The ads image must not contain blurry, unclear, or unrecognizable visuals, or use columns/pixels to intentionally partially cover images.
The ads image and video must be legible and of a high resolution.
The ad video duration must be 5 seconds minimum and 60 seconds maximum on TikTok.
The ads video must use the standard video size.
Aspect Ratio Resolution
Vertical (Recommended) 9:16 720 x 1080
Square 1:1 640 x 640
Horizontal 16:9 1080 x 720
The ads audio must not be of poor quality, such as containing unclear or unrecognizable sounds, and the information, which appears in the content, must be understandable.

	Aspect Ratio	Resolution
Vertical (Recommended)	9:16	720 x 1080
Square	1:1	640 x 640
Horizontal	16:9	1080 x 720

5. Displaying Prohibited or Restricted Contents

TikTok strictly prohibits contents containing illegal drugs, weapons, tobacco products, and electronic cigarettes, political, military, discrimination, and sexual content. For contents that contain alcohol, gambling & lottery, religion and culture and the use of underage models can be passed, but under strict supervision from TikTok. Besides these product advertisem*nts, TikTok also prohibits ads that violate copyright, exaggerate claims, compare products with other brands and display explicit images or videos (blood, dirt, torture, etc.).

These are the 5 main reasons why your ad was rejected by TikTok. Posting ads will indeed be quite a hassle if we don’t understand the rules made by TikTok. To ensure that TikTok did not reject your ads promotion and also meet your expectation, you can read about the terms and conditions on the TikTok for Business website or you can use the services of an advertising agency like us.

We, Nanyang Bridge Media, is one of the earliest TikTok’s authorized partner in Indonesia. You can contact us to find out about our offers regarding TikTok Ads here or simply contact us on our WhatsApp number: +62-811-1687-832 (Steven)

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41 Responses

Every-time I log into my account, tiktok give me a message saying my account is band. I only put clean videos . Please help
Reply
1. Hi Robert Brown,
  Sorry to hear about your bad experience. If you are open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
2. My account was banned and my fans are lonely because may tiktok is permanently banned please help to come back my account 😭
  Reply
  1. Hi johnrhyan22,
    We are very sorry to hear that. But once blocked, I don’t think we can unblock in such a short time. Many steps must be tried (customer service) and will not necessarily be in accordance with our expectations. It would be better for you to start a new account and try not to repeat the mistakes that caused your account to be blocked.
    If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
    Reply
Wow! In the end I got a web site from where I be able to truly take helpful facts concerning my study and knowledge.
Reply
1. Hi AA!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
Hey! I’m at work surfing around your blog from my new apple iphone!
Just wanted to say I love reading your blog and look forward to all your posts!
Carry on the great work!
Reply
1. Hi RV!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
Thanks , I’ve recently been searching for info approximately this subject for a long time and yours is the best I’ve discovered so far.
However, what concerning the bottom line? Are
you certain concerning the supply?
Reply
1. Hi crossborder!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
Whats the problem not approved
could pls advise
Your video either can’t be promoted or can’t receive full traffic for the following reasons : The landing page is incomplete , invalid , not working properly , or in an unacceptable format . This could include a landing page which is under construction , needs users to input personal information to proceed , or is designed for the primary purpose of showing ads.Advertising Specifics
Reply
1. Hi Maventex!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
I know this website provides quality depending articles and extra data, is there any other site which presents these data in quality?
Reply
1. Hi Buy YouTube Subscribers!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
This is a good tip especially to those new to the blogosphere.
Short but very accurate info… Many thanks for sharing this one.
A must read article!
Reply
1. Hi دانلود سریال پدر گواردیولا!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
I think the admin of this web page is truly working hard for his web site,
as here every stuff is quality based data.
Reply
1. Hi mp3juices!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
Hello, just wanted to mention, I liked this blog post.
It was inspiring. Keep on posting!
Reply
1. Hi news!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
Great article! We will be linking to this great content on our website.
Keep up the great writing.
Reply
1. Hi エッチな人形!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
…several sites ONLY mentions landing page, but none ever explained who controls the landing page – is it on tiktok’s system which is out of my control, or is it 2-3seconds into my video which i may be able to modify?
…tiktok keeps rejecting on these grounds (landing page etc) but doesn’t show how to rectify it
Reply
Thanks
Reply
1. Hi Nur Aini!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
Whe i go live.. i prome then after i go live.. the automated system always say PROMOTION NOT APRROVED, “the ad is featuring content that is not recommended for the region” please tell me what am i supose to do
Reply
1. Hi Bedsheet ng bayan!
  Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again.
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
I truly appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again
Reply
See Also
TikTok Ads Not Approved? Here is Why, How to Fix & Prevent It Why your TikTok ads keep getting rejected, and how to fix them?Why are my TikTok Ads not Approved? Agency tips to get approval 5+ Key Reasons Why Your Tiktok Promotion Not Approved | Dynu In Media
1. Hi gralion torile!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
Saya heran kenapa iklan saya selalu ditolak. Padahal Landing page saya sudah sesuai dengan standar yang diterapkan. Terkadang kebijakan seperti itu membuat bingung.
Reply
1. Hi Jasa Pasang Kanopi,
  You can follow the information provided by Tiktok about the rejection of your ad. Because there are many possibilities for your advertisem*nts to be rejected if it is not in accordance with the Tiktok Community Guidelines.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
I have a post on tictok that has been approved several times and has over 12k views. But all of a sudden within the past few weeks this same video is not being approved. Why???
Reply
1. Hi Ron B,
  Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again. Their system is become more stricter nowadays.
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
Hi I paid to promote a video and it came back saying it couldn’t be promoted because it contained political content or political advocacy. It’s a video about Meghan Markle and the Documentary there’s nothing political about it. What can I do?
Reply
1. Hi Suellen Daly,
  Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again. Their system is become more stricter nowadays.
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
I promote live then after i go live.. the automated system always say PROMOTION NOT APRROVED, “the ad is featuring content that is not recommended for the region” please tell me what am i supose to do
Sometime ads approved ,but often reject.
Reply
1. Hi Dyorr,
  Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again. Their system is become more stricter nowadays.
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
  1. I start Livestream not more than 1 minute , and my screen still nothing but ad auto rejected , how they check because it doesn’t have any content to show
    Reply
Your positive energy is contagious, and it radiates through your writing.
Reply
Setiap kali saya kirim permintaan promosi vidio tiktok kenapa selalu ditolak ya kak? Tolong bantu kak padahal sudah sesuai ketentuan
Reply
1. Dear Nova,
  Bila promosi video TikTok anda ditolak berarti ada pelanggaran yang terdeteksi oleh sistem, mungkin anda bisa membaca kembali pedoman komunitas untuk hal-hal yang menurut sistem melanggar aturan dan anda bisa mencobanya kembali. Sistem mereka menjadi lebih ketat saat ini.
  Terima kasih telah meluangkan waktu untuk memberikan tanggapan Anda. Kami sangat menghargainya. Nantikan komentar Anda pada artikel kami lainnya yang sangat menarik untuk Anda ikuti.
  Jika Anda masih memiliki pengalaman buruk dan terbuka untuk mendiskusikan pengalaman Anda lebih lanjut, silakan hubungi/email kami di +62-811-1687-832/contact@nanyangbridge.com
  Reply

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41 Responses

Every-time I log into my account, tiktok give me a message saying my account is band. I only put clean videos . Please help
Reply
1. Hi Robert Brown,
  Sorry to hear about your bad experience. If you are open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
2. My account was banned and my fans are lonely because may tiktok is permanently banned please help to come back my account 😭
  Reply
  1. Hi johnrhyan22,
    We are very sorry to hear that. But once blocked, I don’t think we can unblock in such a short time. Many steps must be tried (customer service) and will not necessarily be in accordance with our expectations. It would be better for you to start a new account and try not to repeat the mistakes that caused your account to be blocked.
    If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
    Reply
Wow! In the end I got a web site from where I be able to truly take helpful facts concerning my study and knowledge.
Reply
1. Hi AA!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
Hey! I’m at work surfing around your blog from my new apple iphone!
Just wanted to say I love reading your blog and look forward to all your posts!
Carry on the great work!
Reply
1. Hi RV!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
Thanks , I’ve recently been searching for info approximately this subject for a long time and yours is the best I’ve discovered so far.
However, what concerning the bottom line? Are
you certain concerning the supply?
Reply
1. Hi crossborder!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
Whats the problem not approved
could pls advise
Your video either can’t be promoted or can’t receive full traffic for the following reasons : The landing page is incomplete , invalid , not working properly , or in an unacceptable format . This could include a landing page which is under construction , needs users to input personal information to proceed , or is designed for the primary purpose of showing ads.Advertising Specifics
Reply
1. Hi Maventex!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
I know this website provides quality depending articles and extra data, is there any other site which presents these data in quality?
Reply
1. Hi Buy YouTube Subscribers!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
This is a good tip especially to those new to the blogosphere.
Short but very accurate info… Many thanks for sharing this one.
A must read article!
Reply
1. Hi دانلود سریال پدر گواردیولا!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
I think the admin of this web page is truly working hard for his web site,
as here every stuff is quality based data.
Reply
1. Hi mp3juices!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
Hello, just wanted to mention, I liked this blog post.
It was inspiring. Keep on posting!
Reply
1. Hi news!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
Great article! We will be linking to this great content on our website.
Keep up the great writing.
Reply
1. Hi エッチな人形!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
…several sites ONLY mentions landing page, but none ever explained who controls the landing page – is it on tiktok’s system which is out of my control, or is it 2-3seconds into my video which i may be able to modify?
…tiktok keeps rejecting on these grounds (landing page etc) but doesn’t show how to rectify it
Reply
Thanks
Reply
1. Hi Nur Aini!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  Reply
Whe i go live.. i prome then after i go live.. the automated system always say PROMOTION NOT APRROVED, “the ad is featuring content that is not recommended for the region” please tell me what am i supose to do
Reply
1. Hi Bedsheet ng bayan!
  Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again.
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
I truly appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again
Reply
1. Hi gralion torile!
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
Saya heran kenapa iklan saya selalu ditolak. Padahal Landing page saya sudah sesuai dengan standar yang diterapkan. Terkadang kebijakan seperti itu membuat bingung.
Reply
1. Hi Jasa Pasang Kanopi,
  You can follow the information provided by Tiktok about the rejection of your ad. Because there are many possibilities for your advertisem*nts to be rejected if it is not in accordance with the Tiktok Community Guidelines.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
I have a post on tictok that has been approved several times and has over 12k views. But all of a sudden within the past few weeks this same video is not being approved. Why???
Reply
1. Hi Ron B,
  Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again. Their system is become more stricter nowadays.
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
Hi I paid to promote a video and it came back saying it couldn’t be promoted because it contained political content or political advocacy. It’s a video about Meghan Markle and the Documentary there’s nothing political about it. What can I do?
Reply
1. Hi Suellen Daly,
  Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again. Their system is become more stricter nowadays.
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
I promote live then after i go live.. the automated system always say PROMOTION NOT APRROVED, “the ad is featuring content that is not recommended for the region” please tell me what am i supose to do
Sometime ads approved ,but often reject.
Reply
1. Hi Dyorr,
  Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again. Their system is become more stricter nowadays.
  Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.
  If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com
  Reply
  1. I start Livestream not more than 1 minute , and my screen still nothing but ad auto rejected , how they check because it doesn’t have any content to show
    Reply
Your positive energy is contagious, and it radiates through your writing.
Reply
Setiap kali saya kirim permintaan promosi vidio tiktok kenapa selalu ditolak ya kak? Tolong bantu kak padahal sudah sesuai ketentuan
Reply
1. Dear Nova,
  Bila promosi video TikTok anda ditolak berarti ada pelanggaran yang terdeteksi oleh sistem, mungkin anda bisa membaca kembali pedoman komunitas untuk hal-hal yang menurut sistem melanggar aturan dan anda bisa mencobanya kembali. Sistem mereka menjadi lebih ketat saat ini.
  Terima kasih telah meluangkan waktu untuk memberikan tanggapan Anda. Kami sangat menghargainya. Nantikan komentar Anda pada artikel kami lainnya yang sangat menarik untuk Anda ikuti.
  Jika Anda masih memiliki pengalaman buruk dan terbuka untuk mendiskusikan pengalaman Anda lebih lanjut, silakan hubungi/email kami di +62-811-1687-832/contact@nanyangbridge.com
  Reply

TikTok Ads: Why is My Ad Rejected by TikTok? - Nanyang Bridge Media (2024)

INSIGHTS

1. Landing Page is Not Up to Standard

2. Inconsistent Ad Creative

3. The Language Used in The Ad is Ineligible in The Targeted Country

4. Issues with Caption, Image, and Video

5. Displaying Prohibited or Restricted Contents

41 Responses

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Categories

Follow Socials

Latest Posts

Influencer Marketing: How to Do It Right

How to Win Indonesian Consumers Post-COVID

5 Tips on How to Be a Better TikTok Live Streaming Host

How to do Live Streaming on TikTok: The Ultimate Guide

Why is KOL Marketing Important for Cross Border E-Commerce?

Categories

Type Of Resources

INSIGHTS

Latest Posts

Our Clients and Partners

41 Responses